ROLO the chichuahua is just one of hundreds of local dogs who has been identichipped through a Wetherby veterinary practice's latest campaign.
As part of National Pet Month running from April 5 to May 5, Hutchinson, Dunlop and Baird veterinary practice on Hallfield Lane has been offering dog owners discounted identichipping following the Wetherby News's heart-breaking story that reported six beloved dogs missing from across the district in March.
The practice, moved by our report, wanted to help dog owners the best it could and decided promoting identichipping as part of National Pet Month would be a good move.
Veterinary nurse, Sarah Jones, said: "We thought highlighting identichipping would make people realise how important it is and the very sad article in the Wetherby News spurred us into action."
The practice has also been holding a free raffle this month open to anyone buying its Royal Canin Diets products.
And free nurse appointments have also been available along with free flea detection goodie bags.
A National Pet Month awareness event, which will include cheese and wine, will also be held at the Ramada Jarvis Hotel, on Thursday May, 1 at 7.20pm.
The free evening is open to anyone and is being dedicated to preventative animal health care. There will be special guest speakers including free goodies and a raffle.